One Truth, Many Voices: The Power of Shared Data

When it comes to container logistics, everyone seems to have numbers. Terminals publish one set, associations another, and operators yet another. Cargo owners often rely on anecdote or outdated snapshots. The result? Fragmentation, finger-pointing, and frustration.

Global ratings don’t lie. South African ports have consistently been ranked near the bottom of the World Bank’s Container Port Performance Index. Yet ask five different stakeholders why, and you will hear five different answers. Without a single, trusted data source, meaningful reform is impossible.

This is why CUF is prioritising the establishment of an Analytics and Data Unit. Its mandate is simple but powerful:

• Collect, clean, and analyse performance data across the container chain.

• Align local metrics with international standards so South Africa is measured fairly and comparably.

• Publish one-truth dashboards each quarter, accessible to members and credible to global observers.

The value of this is enormous.

• For members: access to reliable, neutral data to plan operations, manage customers, and benchmark performance.

• For government: evidence to guide investment decisions and reform priorities.

• For the world: a credible picture of South Africa’s container economy that helps attract trade and investment.

  
  

CUF will not hide results behind closed doors. Dashboards and impact reports will be published, so progress is transparent. Members will always know where their money is going and what it has achieved.

In a system where too often “whose data do we trust?” derails solutions, CUF offers the answer: everyone’s data, managed neutrally, published transparently.

👉 By joining CUF, your company gains access to shared dashboards and the assurance that decisions are made on facts, not anecdotes.