From Talk to Action: Why CUF Projects Are Different

The container sector does not lack ideas. Over the years, countless forums, committees and workshops have proposed solutions to congestion, back-of-port bottlenecks, and unreliable rail.

The problem has never been shortage of ideas, rather it’s a shortage of execution.

Too often, initiatives get stuck in endless debate, or fade away when key people move on.

CUF is designed differently. Every initiative must have a Project Charter. That means:

• A defined scope (what’s in and what’s out).

• A budget and funding source.

• A timeline and milestones.

• KPIs to measure baseline vs outcome.

• A non-discrimination test (system-level benefit, not sectional gain).

• A reporting plan, so members see progress each quarter.

  
  

This discipline ensures that CUF projects move from concept to measurable results. If a project doesn’t deliver, it is stopped. If it works, it is scaled.

The focus is not on the “what” but on the outcomes members care about most:

• Reduced container dwell and faster vessel, truck and train turnarounds.

• Reliable back-of-port staging and empty container flows.

• Increased rail share and smoother intermodal operations.

• Transparent dashboards with data aligned to global standards.

• Skills uplift so local operators can meet international benchmarks.

  
  

CUF members don’t pay for endless talk. They fund a lean Secretariat and ring-fenced project account that turns decisions into delivery.

👉 Join CUF and ensure that your contribution buys measurable outcomes, not more meetings.